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Pushing reusable bags beyond being a trend in a trendy business, into a transition to greater ecological awareness

View our celebrity campaign
View our celebrity campaign

Not Plastic Project, conceptualized in 2006, is Edgy Ecology’s first step in taking action to help save the environment by helping reduce one of our planet’s harmful pollutants — plastic bags.This project supports the cause and pushes it by simply encouraging everyone to start using and reusing bags instead of the hard-to-die habit of using plastic bags. Part of the move is providing reusable shopping bags and giving a percentage of the sales to a beneficiary that shares the advocacy.

Some celebrities and friends have supported the movement. View our celebrity campaign.. They, too, are slowly doing their share in helping preserve our planet…It is our hope that this will enable you to do your part too.